Grand Teton Brewing Co. June 2010 Newsletter
Grand Teton Brewing Co.

New 750mLs in Production
We are now in full production of new 750mL bottles for our popular Bitch Creek and seasonal brews Lost Continent Double IPA and Black Cauldron Imperial Stout. Single serving beers are one of the fastest growing market segments in the beer industry. Our new 750mL bottles will allow retailers to carry these tasty brews when they just can’t find the shelf space for another 6-pack or 4-pack. It is a great way for consumers to sample beers without committing to a larger purchase, and from a marketing perspective this package also helps to differentiate superior brews. Many bottle shops and beer connoisseurs prefer large single bottle formats. For more information, sales material or orders, please contact the Grand Teton Brewing sales department.

 

Tail Waggin' Double White Ale
Just in time for summer, we have released the latest beer in our Cellar Reserve program, Tail Waggin’ Double White Ale. The Cellar Reserve series of beers are unique, brewed with specialty hops and malts and unique strains of yeast.

Tail Waggin’ Double White Ale is brewed in the Belgian tradition, using malted barley, wheat malt, candi sugar and a unique touch— unmalted rye. Noble-type hops are used for balanced bitterness, with spices added in the whirlpool. We followed the Belgian tradition of using bitter orange peel and coriander, then added a bit of lemongrass to make our wit something special. Finally, we fermented the beer with a Belgian witbier yeast that adds its own complexity with spicy phenols and fruity esters.

Tail Waggin’ is also the first of our Cellar Reserves to be released in our new 750 mL bottle with pry-off crowns. After hearing lots of customer and retailer feedback, we decided to discontinue our signature 1 liter flip-top bottle for our Cellar Reserves and move to a more accessible format. The crown provides the best-quality seal available, protecting the beer from oxygen and maintaining its carbonation level. In addition, the new bottles are much lighter than our previous bottles, providing significant energy savings in their manufacture and transportation. Without the wire and ceramic stopper, our new bottles are easier to recycle. Finally, the new bottle is less expensive, and we’ve passed every bit of our cost savings on to the consumer. We are confident consumers will love the beautiful packaging and more manageable size.

In conjunction with the Teton Arts Council, Grand Teton Brewing Co. held “The Art of Beer” contest in the fall of 2009 to select artwork for the 2010 Cellar Reserve bottles. Local artist Sarah Lott’s captivating photo of dogs in the back of a pick-up truck was chosen to represent the contest’s theme of “Life in the Tetons” through the spring and summer seasons on the Tail Waggin’ Double White Ale label. To see all the contest winners, please visit the Teton Arts Council website.

 

New soda line soon to be released!
We are getting ready to release our new line of Old Faithful Sodas. The first two releases will be Old Faithful Root Beer and Old Faithful Ginger Ale, which will be in full production by July. Soon to follow in the early autumn will be Old Faithful Black Cherry Soda and Old Faithful Cream Ale. All four of the new sodas will be decorated with new, more colorful artwork depicting images of the Old Faithful geyser and popular park animals such as bison, elk, eagles, bears, moose and wolves. The sodas will be available in 4-packs with similar artistic themes. To gather support for our nation’s first National Park, each 4-pack will feature information about the Yellowstone Park Foundation.

 

New Labeller
We installed a new labeler during the month of April! Our previous labeler, circa 1922, has been retired. It took our engineers a little over three weeks for the integration, but it is now up and running. Our new labeler will help increase packaging quality and increase the efficiency and speed of our entire bottling line.

 

New Sweetgrass and Bitch Creek Packaging
With our new labeler, the new packaging for our rebranded Sweetgrass American Pale Ale and Bitch Creek Extra Special Brown is in full production and shipping. Though the beer remains unchanged, Sweetgrass has been rebranded as an APA to better reflect the shifting styles as APAs become more flavorful and hoppy. Bitch Creek is now identified as an Extra Special Brown, to help consumers differentiate it from other ESBs. Following the lead on our new Sweetgrass APA packaging, which displays the gold medal we won at the Great American Beer Festival September 2009, our Bitch Creek 6pk also showcases the prestigious awards it has won from both the Great American Beer Festival and North American Brewers Awards.


 

Calendar of Events
June 5 – Mountain Brewers Fest (Idaho Falls, ID)
June 5 – Monterey Beer Festival (Monterey, CA)
June 12 – Lander Brew Fest (Lander, WY)
June 18-19 – Cheyenne Brew Fest (Cheyenne, WY)
June 20 – St Paul Summer Beer Fest (St Paul, MN)
July 10 – Laramie Brew Fest (Laramie, WY)
July 17 – Breckenridge Beer Festival (Breckenridge, CO)
July 23 – Wydaho Bicycle Rendezvous (Grand Targhee, WY)
July 24 – Evanston Brewfest (Evanston, WY)
Aug 14 – Winter Park Beer Festival (Hideaway Park, CO)

 

POS
We’ve been busy this spring adding new materials to our marketing program. Some of the new items include coasters, posters, bottle openers, table tents, 3-D tap handles, window pad stickers, shelf strips, new merchandise, shirts and glasses. All these items can be previewed on a POS page on our website.

 

New Distributors Welcome
We’d like to extend a welcome to our new distributors in our recently added Massachusettes and South Dakota markets. Atlantic Importing will distribute our specialty Seasonals and Cellar Reserve products to Boston, and Global Distribution will be bringing our brews to South Dakota.



 

Shake-shake-shake, shake your booty, for gas!
by Cate Roscoe, Quality Manager
On bottling days one important QC task is to monitor the CO2 and air present in the bottled beer. This task is important for beer quality and stability, and requires a lot of shaking. My gas measuring duties require so much shaking that my co-workers routinely break in to song around me, and if that weren’t bad enough, my brain often feels a little concussed by days’ end.

The shaking process involves the use of a Zahm and Nagel apparatus, which seals to and punctures the cap of a bottle taken randomly off the bottling line. Once the bottle is in place a thermometer is pushed through the crown and into the beer. At this point I shake the whole thing for roughly 25 seconds to achieve maximum pressure. The pressure and temperature are then used to calculate the amount of CO2 in the beer—allowing me to ensure the beer is within specs, and providing a baseline for monitoring bottle conditioned beers later. The Zahm and Nagel also has a glass chamber filled with a caustic solution. After measuring the CO2 I open a valve, allowing the gasses in the pressurized bottle to escape into this chamber. The caustic solution absorbs the CO2, so the gas which gets trapped at the top of the chamber is air. Air can cause oxidation and spoilage, so it is important to measure it during bottling and make adjustments to the line as needed. Through this process I will often shake 48 to 60 beers a day, which is about 30-40 minutes of actual arm numbing, brain jarring, song inducing shaking!

 

Beer Humor
At about 3AM, I was drunk as a skunk. I came home just in time to hear the cuckoo clock cuckoo three times. Quickly coming up with a plan, I cuckooed nine more times, hoping my wife would think it was midnight. I was very proud of myself. The next day, my wife asked what time I got home, and I replied, "Midnight, just like I said." She said that was good, and for some reason she said we needed a new cuckoo clock. When I asked why, she answered, "Last night when it cuckooed midnight, it cuckooed three times, said 'Oops!,' cuckooed four more times, farted, cuckooed three times, cleared its throat, cuckooed two more times and then started giggling."


Teton Ale on the River - Twin Creeks Ranch in Driggs
Photo by Alex Ticehurst

Grand Teton Brewing Co.
430 Old Jackson Hwy Victor, ID 83455
888.899.1656

beermail@grandtetonbrewing.com