Brewery Growth Explosion!
Sales have been on fire this summer with July shipments increasing approximately 30% over last year. Consumer demand is at an all time high for Grand Teton brews. If you’ve had trouble getting Grand Teton beer, you’re not alone. But fret not, new tanks are being added, upgrades have been made to our packaging line and capacity is being sharply increased. This sales and demand increase is not due to adding large new sales territories, but because of demand increases in our established markets. Sales in our home state of Idaho have increased over 70% statewide year to date. Sales of our popular 6X Gold-Medal-Winning Bitch Creek ESB continue to climb. Our Cellar Reserve and Seasonal programs are experiencing double digit growth. The real star, however, finally gaining its due, is Sweetgrass APA, which has become our number one seller! Case sales are at 200% this summer over last year and keg sales have risen sharply to almost 350%! After the Gold Medal win at the Great American Beer Festival and re-branding this spring, sales have taken off and demand continues to increase. For more information please contact the Grand Teton Brewing sales department.
Crazy with Product Releases!
Before reading this, get your red bull, double espresso shot and no doze, then try and keep up! Grand Teton Brewing is going crazy with product releases and new product introductions. We’ll bullet point it first then go into more detail:
Aug 15th – Fest Bier Marzen Lager - just in time for Oktoberfest!
Sept 1st – Release of the newest Cellar Reserve, Trout Hop Black IPA!
Oct 1st – Brand new product launch of the Howling Wolf Weisse Bier!
Oct 1st – Release of the 2010 Winter Seasonal, Black Cauldron Imperial Stout!
Nov 1st – Brand new product launch of Pursuit of Hoppiness Imperial Red Ale as a year round brew!
Nov 1st – Release of a NEW Holiday Cellar Reserve, Coming Home Holiday Ale!
These dates are for official product releases and shipments to distributors will commence about two weeks prior.
Already shipping, Fest Bier Marzen Lager is back and ready for the weather to start cooling off. A true marzen, this classic is brewed in the spring and lagered in the cellar for 5 months giving it exceptional smoothness. The Fest Bier is available in kegs only and is sold on a first come/first serve basis.
On September 1st, Trout Hop Black IPA made its public debut. The dark hop-bomb boasts an astounding 145 IBUs with a well-hidden 8.5% ABV. Trout Hop Black IPA is a spicy and bold American-Style India Black Ale, with notes of fresh pine needles and spruce tips. Brewed with Idaho 2-Row Brewers’ Malt and German specialty malts, this ale has a deep rich color and roasted finish but does not have the thick and rich body that often accompanies dark brews. Kettle hopped and dry hopped with Pacific Northwest hops, the resulting bitterness is bold and intense, the aroma piney and zesty. Artwork for the logo and bottle design are by Abby Paffrath, one of our winners from the “Art of Beer” contest held last year.
Black Cauldron Imperial Stout will be released for 2010 on October 1st for the winter season. This classic was born in our renowned Cellar Reserve series. Due to rabid fans, it became necessary to bring this dark, thick brew back every year when winter starts to drift in on the air. Black Cauldron is available in kegs, 750ML bottles and 12oz 4-packs.
Are you ready for a new 6-pack? Here we go! On October 1st, GTBC will introduce Howling Wolf Weisse Bier. Howling Wolf Weisse Bier is an unfiltered Bavarian-style hefeweizen. Brewed with a hearty amount of wheat, this Weissbier pours a light clouded golden color with a generous head. Gently hopped to balance the malt sweetness, Howling Wolf’s flavors and aromas are subtle with a hint of fruit and spice. At 5% alcohol by volume, this light-bodied ale is a refreshing session beer for any time of year.
Did you get your bottle of Pursuit of Hoppiness when it was released last November? How about the 2nd brewing in February? If you didn’t, it’s not a big surprise. The November bottling sold through the market so fast, many distributors and customers didn’t see it come or go! Thanks to quite a few disgruntled fans, we brewed up another batch that was released in February. This product became allocated as soon as the re-brew was announced and quickly disappeared from the market. Due to popular demand, the Pursuit of Hoppiness will become a year-round brew starting November 1st, 2010. This Imperial American Red Ale weighs in at 8.0% ABV and over 90 IBUs. Pursuit of Hoppiness will be available in kegs and 750ML bottles.
Coming Home Holiday Ale will be released for the first time on November 1st. This Belgian-style Quadrupel ale is full-bodied and robust, boldly showcasing flavors of sweet dried fruits delivered on a smooth, velvety palate. Specialty malts and roasted barley give this beer a sweet malty aroma that complements its complex fruitiness. Brewed in the Belgian tradition with dark candi sugar and a Trappist ale yeast, Coming Home Holiday Ale is rich and flavorful, meant to be shared and savored among friends. The bottle will be adorned with artwork from Kelly Sullivan, also one of our winners from the “Art of Beer” contest.
Were you able to keep up? Feel free to contact the Grand Teton Brewing sales department for more information and samples.
As the weather begins to cool off, the elk begin to bugle and we will once again celebrate Oktoberfest! On Saturday September 25th, Grand Teton Brewing will be hosting Oktoberfest at the brewery in Victor, ID. This will be a benefit to support the Teton Valley Foundation. The Teton Valley Foundation puts on free music all summer long. The celebration is for the whole family with live music, food and games for kids of all ages. Some of the favorites include the ladies stein holding competition and the keg toss. GTBC will be serving its classic Fest Bier Marzen Lager. So dust off your Lederhosen, grab your stein and join us for Oktoberfest!
Calendar of Events
August 27 – Trout Hop Black IPA Cellar Reserve Release Party (Victor, ID)
September 1 - Rio Nido Roadhouse Trout Hop Pint Night (Guerneville, CA)
September 3 - Lucas Nelson and the Meat Puppets (Grand Targhee, Alta, WY)
September 4 - Willie Nelson and Friends (Snow King Resort, Jackson Hole, WY)
September 4 – Thin-Air Chili Cook Off (Kirwood/Tahoe, CA)
September 9 – 1702 Pizza & Brew Brewery Night (Tucson, AZ)
September 10 – San Diego Festival of Beers (San Diego, CA)
September 11 – California Brewer’s Festival at Discovery Park (Sacramento, CA)
September 11 - Suds n Spuds at Grand Targhee (Grand Targhee, Alta, WY)
September 11 – Beer in the Plaza (Healdsburg, CA)
September 13 – Christermon Golf Tournament Round Hill C.C. (Alamo, CA)
September 16-18 - Great American Beer Festival (Denver, CO)
September 18 – Sip & Savor Benefit for Alzheimers (Los Altos, CA)
September 18 – The Grapevine Brewery Night (Willow Glen, San Jose, CA)
September 19 – National Talk Like A Pirate Day
September 25 – Grand Teton Brewing Oktoberfest (Victor, ID)
September 25 - Kross Kick Off CycloCross Race (Victor, ID--through the beer tent at Oktoberfest!)
September 25 – Olde Sonoma Public House Brewery Night (Sonoma, CA)
September 25-26 – Sony Septemberfest (Los Angeles, CA)
September 27 – Ohlone College Golf Tourney Fundraiser, Wente Golf Course (Livermore, CA)
September 27-28 - Boise Beer Bus (Boise ID to Grand Teton Brewing Co. and back)
September 30 - Red Carpet Wine & Spirits Brewery Night (Glendale, CA)
October 1 – Hamilton’s Tavern Brewer’s Night with GTBC Brewmaster Rob Mullin (San Diego, CA)
October 2 - Harvest Festival (Jackson Hole, WY)
October 2 - Autumn Brew Review (Minneapolis, MN)
October 2 – Off Centered Experience, Beer for Brains Foundation (Scottsdale, AZ)
October 2-3 - MooseCross CycloCross Race (Victor, ID)
October 3 – Grand Teton Beer Dinner Hopmonk Tavern (Sebastopol, CA)
October 3 – Sausage & Suds Oktoberfest (San Leandro, CA)
October 4 – Pete’s Brass Rail Brewery Night (Danville, CA)
October 5 – Beer Revolution Brewer’s Night (Oakland, CA)
October 6 – Monk’s Kettle Brewer’s Dinner (San Francisco, CA)
October 7 – City Beer Brewer’s Night (San Franciso, CA)
October 8 - Fall Beer Tasting at Rudy's A Cook's Paradise (Twin Falls, ID)
October 14-16 – The Big Pour (Scottsdale, AZ)
October 16 – Harvest Beer Festival (Los Angeles, CA)
October 16 – Great Tucson Beer Fest (Tucson, AZ)
October 23 – Sierra Rocktoberfest (Roseville, CA)
October 30 - Spooky Cross CycloCross Race (Victor, ID)
From the Brew House to Fermentation
by Cate Roscoe, Quality Manager
Hello again from the QC manager! One of the very special things about Grand Teton Brewing is our commitment to quality. To ensure this quality we have me, a full time quality manager. As far as we can tell, we are the smallest brewery in the United States to have a full-time dedicated quality manager. The most important part of this job is our proactive quality procedure. At Grand Teton we check the product of each brewing step and advance each product to the next step only when it has cleared all tests. In the next few months the newsletter will include articles to explain the quality procedure for each step of the brewing process.
To start this series today we will focus on the brew house and the wort making procedure. While brewing the wort the brewers take initial measurements critical for establishing the brew’s baseline. These measures are pretty standard across the industry and include gravities and pH. In addition, when each mash of wort is transferred to the fermenter a sterile sample is taken. These samples are then kept in an incubator for 2 to 4 days. After incubation I check each sample for clarity, aroma, and the presence of gas. This inspection allows me to track any potential problems that may start in the first steps of the brewing process. The measurements are also used throughout the monitoring of fermentation.
In our next newsletter I will discuss the samples and tests run during fermentation, starting the week the wort enters the fermenter. See you next time!
Fun Beer Fact!
After consuming a bucket or two of vibrant brew they called aul, or ale, the Vikings would head fearlessly into battle, often without armor or even shirts. In fact, "berserk" means "bare shirt" in Norse, and eventually took on the meaning of their wild battles.